We help growing businesses harness technology to drive measurable outcomes.
At RubeTech, our mission is simple: to turn complexity into clarity and technology into a lasting competitive advantage.
We believe technology should be practical, human-centered, and built to drive lasting business results
We believe the future belongs to businesses that see technology as a growth engine, not a cost center. Our vision is to empower SMB and mid-market companies to scale smarter, move faster, and innovate with confidence.
We see a future where AI, automation, and digital ecosystems aren’t abstract concepts, but practical tools that drive revenue, efficiency, and customer experience.
Actionable recommendations aligned with business goals
Embedded partnership, accountability for outcomes
Turning plans into measurable results
“I combine 27 years of experience as a C-suite executive and founder with deep technical capabilities. I don’t suggest or implement anything I haven’t personally vetted.
My approach is results-driven, and I’m not afraid to roll up my sleeves. That blend of business leadership, technical knowledge, and hands-on execution is something most consultants can’t offer.
I love building solutions that are elegant, scalable, and deeply impactful. There’s nothing more exciting than watching a company’s top line grow because of smart technology decisions — or hearing a user say, “Wow, that was an amazing experience.” Creating that kind of value through automation, innovation, and great design is what drives me.”
Book a session with Dan Rubenstein to explore how strategic technology leadership can accelerate your business