We help growing businesses harness technology to drive measurable outcomes.
At RubeTech, our mission is simple: to turn complexity into clarity and technology into a lasting competitive advantage.
We believe technology should be practical, human-centered, and built to drive lasting business results
TechHuman at the Core – technology works best when it empowers people and supports positive changeClarity & Focus – we simplify complexity and align every decision with business prioritiesFrom Strategy to Action – we lead execution to ensure ideas translate into measurable outcomesBuilt to Scale – our solutions are designed for sustainable growth, not short-term fixes
We believe the future belongs to businesses that see technology as a growth engine, not a cost center. Our vision is to empower SMB and mid-market companies to scale smarter, move faster, and innovate with confidence.
We see a future where AI, automation, and digital ecosystems aren’t abstract concepts, but practical tools that drive revenue, efficiency, and customer experience.
Actionable recommendations aligned with business goals
Embedded partnership, accountability for outcomes
Turning plans into measurable results
I combine 27 years of experience as a C-suite executive and founder with deep technical capabilities. I don’t suggest or implement anything I haven’t personally vetted.
My approach is results-driven, and I’m not afraid to roll up my sleeves. That blend of business leadership, technical knowledge, and hands-on execution is something most consultants can’t offer.
I love building solutions that are elegant, scalable, and deeply impactful. There’s nothing more exciting than watching a company’s top line grow because of smart technology decisions — or hearing a user say, “Wow, that was an amazing experience.” Creating that kind of value through automation, innovation, and great design is what drives me.
I lead growth and technology strategy for founder-led and evolving organizations at critical inflection points, aligning positioning, identity, and digital experience into integrated systems that drive scalable revenue.
Operating at the intersection of brand, go-to-market, and technology, I translate vision into execution—building cohesive ecosystems across marketing, product, and digital infrastructure to support sustainable growth.
My work focuses on unifying fragmented functions into clear, high-performing systems that accelerate traction, improve customer experience, and create measurable business impact.
For more than 20 years I've served as a trusted advisor to brands across the spectrum, from challengers to the Fortune 500, helping them engage audiences and grow their business by defining brand positioning and deploying campaigns that resonate in the right channels. Today my work lives at the intersection of marketing and AI, guided by human-in-the-loop frameworks that keep people at the center of the technology.
Great marketing technology starts with one question: does it move the business? I collaborate with cross-functional teams to connect brand narrative, data, and marketing systems into a single engine, getting the right message to the right audience at the right moment along their journey.
What keeps me excited about this work is watching that engine carry an audience from awareness through advocacy, and seeing it translate into lasting growth.
My whole career demonstrates my dexterity in leading large-scale, multi-site operations across consumer services, retail, and membership-driven environments.
One of my key strengths lies in orchestrating seamless operational strategies that drive multi-million-dollar revenue growth while elevating service quality, safety, and profitability. In this phase of my professional career, I have built and scaled high-performance teams, optimized cost structures, and designed enterprise-wide SOPs that deliver consistency and efficiency across diverse markets.
I’m passionate about business transformation presenting data-driven insights, articulating strategic growth opportunities, and supporting operational readiness with clarity and precision.
I bring 10 years of marketing experience with a strong focus on marketing technology, automation, and AI-driven growth. I design and implement strategies I’ve personally tested, ensuring every recommendation is practical, scalable, and tied to real business outcomes.
My approach is results-driven and handson—I’m not advising from the sidelines. I partner closely with teams to execute, optimize, and iterate, blending strategic marketing leadership with technical fluency across CRM, automation, paid search, and AI tools.
I’m passionate about building efficient marketing systems that elevate the customer experience and drive revenue growth. Whether through automation, AI insights, or seamless digital journeys, what motivates me most is seeing brands grow and hearing customers say, “That was an amazing experience."
I bring a systems-oriented, analytical mindset to every project I work on. I focus on understanding how a business actually operates and then designing workflows that make those processes faster, cleaner, and more reliable.
What excites me most is simplifying complex, messy processes into clear, dependable systems. I love helping teams save hours, reduce errors, and finally gain visibility into areas they couldn’t see before.
I’m driven by the challenge of making workflows smarter, lighter, and more efficient. I aim to build solutions that are practical, scalable, and genuinely improve the way people work.
Shopify, HubSpot, WordPress, Webflow, and Framer Developer with 15+ years of experience building, managing, and optimizing websites, ecommerce stores, CRM systems, and business integrations.
I'm specialized in ecommerce, CMS development, marketing automation, API integrations, and AI-powered workflows. I help businesses launch new websites, improve conversions, automate manual processes, connect platforms, and keep critical systems running smoothly.
My work has supported more than $30M in online sales and business growth across ecommerce, professional services, education, healthcare, publishing, wholesale distribution, consumer products, and nonprofit organizations.
