A Human-Centered Approach to AI Adoption

Humans must remain in the loop for positive organizational change

We help growing businesses harness technology to drive measurable outcomes.

At RubeTech, our mission is simple: to turn complexity into clarity and technology into a lasting competitive advantage.

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Our Values

We believe technology should be practical, human-centered, and built to drive lasting business results

PlusTechHuman at the Core – technology works best when it empowers people and supports positive change

PlusClarity & Focus – we simplify complexity and align every decision with business priorities

PlusFrom Strategy to Action – we lead execution to ensure ideas translate into measurable outcomes

PlusBuilt to Scale – our solutions are designed for sustainable growth, not short-term fixes

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Our Vision

We believe the future belongs to businesses that see technology as a growth engine, not a cost center. Our vision is to empower SMB and mid-market companies to scale smarter, move faster, and innovate with confidence.

We see a future where AI, automation, and digital ecosystems aren’t abstract concepts, but practical tools that drive revenue, efficiency, and customer experience.

Our Mission

We empower SMB and mid-market companies to harness technology as a driver for growth

Clarity
Clarity
 

Actionable recommendations aligned with business goals

Trust
Trust
 

Embedded partnership, accountability for outcomes

Execution
Execution
 

Turning plans into measurable results

Meet Our Founder

Dan Rubenstein

Dan Rubenstein — Managing Partner

dan@rubetechpartners.com

 

“I combine 27 years of experience as a C-suite executive and founder with deep technical capabilities. I don’t suggest or implement anything I haven’t personally vetted.

My approach is results-driven, and I’m not afraid to roll up my sleeves. That blend of business leadership, technical knowledge, and hands-on execution is something most consultants can’t offer.

I love building solutions that are elegant, scalable, and deeply impactful. There’s nothing more exciting than watching a company’s top line grow because of smart technology decisions — or hearing a user say, “Wow, that was an amazing experience.” Creating that kind of value through automation, innovation, and great design is what drives me.”

Turn technology into your competitive advantage

Book a session with Dan Rubenstein to explore how strategic technology leadership can accelerate your business

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(646) 494-2286

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