A Human-Centered Approach to AI Adoption

Humans must remain in the loop for positive organizational change

We help growing businesses harness technology to drive measurable outcomes.

At RubeTech, our mission is simple: to turn complexity into clarity and technology into a lasting competitive advantage.

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Our Values

We believe technology should be practical, human-centered, and built to drive lasting business results

PlusTechHuman at the Core – technology works best when it empowers people and supports positive change

PlusClarity & Focus – we simplify complexity and align every decision with business priorities

PlusFrom Strategy to Action – we lead execution to ensure ideas translate into measurable outcomes

PlusBuilt to Scale – our solutions are designed for sustainable growth, not short-term fixes

Our Mission

We empower SMB and mid-market companies to harness technology as a driver for growth

vision

Our Vision

We believe the future belongs to businesses that see technology as a growth engine, not a cost center. Our vision is to empower SMB and mid-market companies to scale smarter, move faster, and innovate with confidence.

We see a future where AI, automation, and digital ecosystems aren’t abstract concepts, but practical tools that drive revenue, efficiency, and customer experience.

Clarity
Clarity
 

Actionable recommendations aligned with business goals

Trust
Trust
 

Embedded partnership, accountability for outcomes

Execution
Execution
 

Turning plans into measurable results

Our Team


Dan Rubenstein

Dan Rubenstein — Managing Partner

dan@rubetechpartners.com

I combine 27 years of experience as a C-suite executive and founder with deep technical capabilities. I don’t suggest or implement anything I haven’t personally vetted.

My approach is results-driven, and I’m not afraid to roll up my sleeves. That blend of business leadership, technical knowledge, and hands-on execution is something most consultants can’t offer.

I love building solutions that are elegant, scalable, and deeply impactful. There’s nothing more exciting than watching a company’s top line grow because of smart technology decisions — or hearing a user say, “Wow, that was an amazing experience.” Creating that kind of value through automation, innovation, and great design is what drives me.


Joey Rios

Joseph Rios — Analyst

jrios@rubetechpartners.com

I bring a systems-oriented, analytical mindset to every project I work on. I focus on understanding how a business actually operates and then designing workflows that make those processes faster, cleaner, and more reliable.

What excites me most is simplifying complex, messy processes into clear, dependable systems. I love helping teams save hours, reduce errors, and finally gain visibility into areas they couldn’t see before.

I’m driven by the challenge of making workflows smarter, lighter, and more efficient. I aim to build solutions that are practical, scalable, and genuinely improve the way people work.


Jill Headshot

Jillian Brown — Marketing Data Consultant

jbrown@rubetechpartners.com

I bring 10 years of marketing experience with a strong focus on marketing technology, automation, and AI-driven growth. I design and implement strategies I’ve personally tested, ensuring every recommendation is practical, scalable, and tied to real business outcomes.

My approach is results-driven and handson—I’m not advising from the sidelines. I partner closely with teams to execute, optimize, and iterate, blending strategic marketing leadership with technical fluency across CRM, automation, paid search, and AI tools.

I’m passionate about building efficient marketing systems that elevate the customer experience and drive revenue growth. Whether through automation, AI insights, or seamless digital journeys, what motivates me most is seeing brands grow and hearing customers say, “That was an amazing experience."

Turn technology into your competitive advantage

Book a session with Dan Rubenstein to explore how strategic technology leadership can accelerate your business